blog pillar

A pillar is blog content, usually an article, which does some very important things:
It will bring in a rush of new readers and backlinks (other sites linking to your blog).
• It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog.
• Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it).
• You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.
• It is not time dependent, so in twelve months’ time it will still be relevant and popular.
from :Entrepreneurs-Journey.com