Compound Effects
Okay, so how do you become a top blogger with huge traffic?
You use the power of compound effects, starting with little communication channels, leveraging what traffic you have until you hit bigger and bigger communication channels.
The problem when you first start out is no one will give you access to big communication channels and you probably haven’t built one of your own yet. Obviously if you already own a top blog or have a newsletter with thousands of subscribers you will use these tools – your existing big communication channels – to help with the launch of your new blog.
Most bloggers just starting out do not have access to large sources of traffic to begin with, hence it is always hardest when you first start since you have nothing to leverage (use this knowledge to motivate you, not discourage you – it only gets easier as you build your web assets).
The strategy to use is still baby-step methodology, but you focus on taking an ever-larger step each time – 1+1+2+2+2+3 etc - until one day you hit a big break.
Suddenly you’re adding 100+90+70 new readers each day when you hit a large communication channel. It will die down again eventually, but you won’t settle back to only adding two or three new readers a day, it will be five or ten because you opened up a larger source of traffic that keeps flowing and has a runoff effect.
Once you get to your first 100 readers it’s just that little bit easier to get your next hundred. Each time you tap into a big source of traffic you will add a new chunk of readers to your base audience, making it even easier to get your next big source of traffic. This is the result of compound effects and it applies just as well to blog marketing as it does to saving money in a bank.
It is through compounding of the traffic you attract from multiple communication channels, starting with the small sources, that you increase your leverage and access to ever greater sources of traffic.
from: Yaro Starak
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