Friday, December 5, 2008

make blog famous

Content is updated frequently
Another major problem that plagues traditional websites is their static nature. Most websites never change and you always come back to the same pages with the same content. The reason for this is point two above – it is too hard for the average person to add content to a website.
Sure, many popular sites were updated frequently before blogs came along, but they have the backing of large organizations with technical staff and writers, or are managed by people who understand things like HTML, FTP and web servers. Most people do not speak this language and until blogs became available it was hard for the average person to publish their ideas online.
Blogs lower the barriers to publishing enough so the average person can do it. As a result the Web is inundated with content producers (bloggers) writing and publishing articles on a regular basis, sometimes multiple articles per day. Websites have never been as dynamic as today’s blogs.
A spin-off effect has been the rise of blogs in search engines. Search engines like Google reward sites that publish valuable content on a consistent basis. Blogs, by their nature, do this (assuming motivated bloggers are running them) and so rise high in search engine rankings.
As a result of blogs “stealing” top search engine rankings, they receive even more attention, capturing the focus of Internet marketers and business owners as they look to blogs as potential marketing tools for their products and services.

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