tips market blog

How To Market Your Blog

Once you have pillar content in place and you have plans to release a continuous stream of such content, the next step is to attract people and show them how amazing your content is. This is when marketing is crucial and, as I said previously, blog marketing is all about building communication channels.
A communication channel is a way of flagging the attention of a person and causing them to take action, usually clicking a link and visiting your blog. There are literally limitless tactics you can implement to build communication channels, from the quick-and-easy to the complex and time-consuming.
Have you ever heard the phrase you get what you pay for?
This phrase applies very well to blog marketing. Things that are easy to do are not powerful. Things that take more time and effort, generally, are better rewarded with more traffic.
Here’s a brief example:
Tactic: Leaving comments on other blogs.
It’s well known that leaving comments on other blogs is a method of attracting people to your blog. Each comment you leave has a link back to your blog. All you need to do is spend a few seconds, write a sentence or two, and ta-da, you have your first communication channel leading people back to your blog.
That’s an easy tactic and consequently a lot of people do it. Comments are everywhere and while they are certainly an integral part of the blogging phenomenon, the effectiveness of commenting as a marketing tool is poor. They send a trickle of traffic at best.
There are more powerful ways to use comments as a communication channel. For example, spend more time on each comment you make so that you add significant value to the conversation, focus a lot of comments on a certain few key blogs and use comments to form a relationship with high profile bloggers.
These techniques can expand the communication channel from a trickle to a stream, yet it is very unlikely that commenting alone is enough to build a popular blog.
Tactic: Write a 30-page free report and release it on your blog, then email other bloggers to let them know about it.
A powerful technique is to spend a week writing a comprehensive report, release it on your blog, email several popular bloggers and ask them to check it out.
The results can vary, but if all goes well a lot of other blogs will link to your blog to recommend the report, driving a surge of new readers. If you have content pillars in place, you will convert many of the first-time visitors into regulars and bam, instant audience.
I consider this a communication channel with significant breadth and scope. It’s like a large river rather than a small stream - a more powerful blog marketing technique that will continue to drive traffic for many months, even years to come.
If you are looking for an example of this technique look no further than the report you are reading right now. Be sure to forward this report to all your friends and make a blog post recommending your readers download it too, so you can help prove my point :-) .
from : yarro