Saturday, July 19, 2008

about adsense

For beginner yg has just recognized possible AdSense has not known istilah2 yg often is utilized. Links aphorism to tell “ Do Not Recognized Hence Non Darling”, hence there is nothing wrong to study beforehand meaning of istilah2 before studying farther about AdSense.

Publisher

Publisher is people or owner of situs yg has joined forces with Google AdSense and has also installs advertisement AdSense in their situs.

Ad Units

Yg is intended with Ad Units yes advertisement AdSense itself. Ad this Units consisted of some types and measure. Yg most commonly is type Text Ads ( sees picture below(under). At the time of this advertisement unit clicking visitor, hence, if valid, publisher will get inclusion as according to its(the CPC value.

To be more sharpness, pays attention to example of masing2 type and measure Ad Units here.

In one pages, publisher enabled to install is maximum three fruit of Ad Units.

Link Units

Link Units much the same to with Ad Units, but its(the format looked like ordinary yg menu format of we meet in situs2 web. Pays attention to picture following:

Visible other example here.

Yg differentiates Link Units with Ad Units is at the time of this advertisement clicking visitor, hence s(he will be aimed at yard result of seeking in search engine Google. Publisher will get inclusion if clicking visitor one of Ad Unit yg at the yard. At its(the practice, proven Link Units yields more inclusion compared to ordinary Ad Units.

In one pages situs, publisher enabled to install one fruit of Link Units only.

Adsense for Content

Yg is intended [by] AdSense for Content is advertisement AdSense yg is attached in a yard. Iklan2 yg emerges is iklan2 yg to correlate dng contents of the yard. Or its(the term using concept contextual. Ad Units and Link Units is yg included in AdSense for this Content.

Alternate Ads

At AdSense for Content, advertisement is not emerging. Because of for example [is] capable because of course advertisement furnish yg relates to contents of situs has [used up/finished] or Google cannot estimate does contents of situs actually. If this happened, in default, yg is presented is public service advertising or often is recognized as term PSA ( Public Service Ads). Because having type donation, hence if it is clicked, this advertisement doesn't yield apa2 for publisher.

To overcome it, Google enables we to install Alternate Ads or advertisement of alternative. If Quad Units yg is made di-setting has by using Alternate Ads, hence if Ad Units cannot come up, yg emerges is advertisement alternative of yg ter-setting in it.

Adsense for Search

Besides installing advertisement, publisher AdSense also can install form search box in their situs. this Form named AdSense for Search. If there is visitor yg do seeking by using form, hence s(he will be brought towards yard result of seeking of respected yg. The same as to Link Units, publisher will get inclusion if one of advertisement yg at the yard is clicked.

Publisher enabled to install maximum of 2 fruit of form AdSense for Search in one pages. Besides publisher is not enabled to install form seeking from other party.

Referrals

Referrals is another source of earnings of publisher in world AdSense. Yes, publisher can do advertisement referral, either in the form of banner and also text, in their situs. Yg important to remember, advertisement of this type haves the character of CPA ( Cost Per Action), where publisher will be paid if visitor yg the advertisement clicking has conducted action certain.

For example, at advertisement referral AdSense, visitor yg advertisement clicking and joints forces with Google AdSense will yield inclusion to publisher if the visitor reach for $100 within 6 month ( 180 days).

Example of advertisement appearance Referrals is as follows:

Now there are 3 kinds of advertisement referral, that is AdSense, AdWords, and Firefox.

Channels

Channels is a kind of lable yg can be passed to Ad Units, Link Units, AdSense for Search, and Referrals. One advertisement units can have multiple is more, conversely, one advertisement unit multiple lables applicable to. In report yard Google AdSense, result of report will be grouped based on Channels, so that usage of Channels would hardly facilitates publisher to analyse perfomance their AdSense.

Generally, publisher will give name of Channels same yg at unit2 advertisement yg at one situs. If will more detail, just sah2 to give name of Channels yg differs in tiap2 advertisement unit in tiap2 situs. Yg important to remember, maximum number of Channels yg enabled to be the existing is 200 fruits.

Page Impressions

Page Impressions is number of yg shows how many times yard yg to contain Ad Units opened by visitor. Its(the value is not affected by amount Ad Units yg at in respected yg yard.

Clicks

Likely not necessarily be gone into detail. Clicks is number of clicks at Ad Units property of publisher. In report yard AdSense, publisher can see click total yg s(he gets, and also based on Ad Units and also its(the Channel.

CTR ( Clickthrough Rate)

CTR is comparison in gratuity between click amounts yg is received [by] a Ad Units with number of Ad Units appearances. For example, one Ad Units yg is presented [by] 40 times and clicked [by] 10 times to have value CTR 25% ( 10:40).

How much/many value CTR ideal yg? This thing difficult to be determined by affected by many factors, like source comes it visitor, number of visitors, etcetera. For situs yg visitor solid for example, value CTR between 8 - 10% have been be including ideal.

CPC ( Cost Per Click)

CPC is amount of moneys yg will be got by publisher if certain Ad Units in click. Value CPC masing2 Ad Units differs in and determined by many factors, including perfomance publisher and quality of situs property of publisher. But in general, maximum value of yg is possibly 20% from dynamic bid value of yg on the market advertiser.

eCPM ( Effective CPM)

eCPM or CPM ( Cost Per Million) be result of division of between earnings amounts of publisher with number of page impression ( spring 1000) yg s(he gets from its(the iklan2. For example, publisher yg yields $200 out of 50,000 impression will have value CPM equal to $4 ( $200/50).

Value eCPM in general fairly not is of benefit to publisher. But publisher earns marginally sees successfulness of Channel / Ad its(the Units based on eCPM Channel or Ad Units.

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